Visual identity
TK Estética
Lightness and care in a brand for natural aesthetics.
Design work
Design case
Nixel
A brand with movement for an e-commerce company.
- Client
- Nixel · E-commerce
- Work
- Logo
- Deliverables
- 02
01
The project
Logo
The Nixel logo: the name in heavy type, crossed by a curve that rises into an arrow, with the brand line right below.
What we created
- Heavy, wide type that holds the name even when small.
- A rising curve crosses the letters and ends in an arrow: the idea of growth inside the name itself.
- Orange on navy blue, with the brand line in white to close the signature.
01
Core artwork
Palette, typefaces and elements defined together with the client — plus the logo, when it's part of the project.
02
Application
The identity on real mockups and extras, as a proposal for expanding the brand.
03
Ready files
Every piece in the right format for the print shop or for digital use.
02
Identity
Palette
Primary#1F2C75
Accent#C15700
Support#FFFFFF
Concept
- Movement
- Growth
- Clarity
03
Delivery
We're not a print shop: we deliver final artwork in the right format to print or use digitally.
0Deliverables
0Images
0Colors
Deliverables
- Logo
- Signature with brand line
Keep exploring
Other projects
Next step
Need something like Nixel?
Tell us what you have today and where you want to get to. We'll come back with a clear path, with scope, timeline and price.