Dra. Marina Solano
The site stopped being a brochure and started booking appointments.
Design work
Design case
TK Estética
Lightness and care in a brand for natural aesthetics.
- Client
- TK Estética · Natural aesthetics
- Work
- Visual identity
- Deliverables
- 06
01
The project
Visual identity
We created TK Estética's identity together with the client: palette, logo, graphic elements and typefaces. With that foundation in place, we showed the brand applied to a business card, sticker, packaging, product and a future reception — designed for today and for what comes next.
What we created
- A color palette defined together with the client.
- A new logo: a face in profile in fine line, wrapped in leaves.
- Elements and typefaces that tie every piece together.
- Applications on real mockups, with extras that show the brand growing.
01
Core artwork
Palette, typefaces and elements defined together with the client — plus the logo, when it's part of the project.
02
Application
The identity on real mockups and extras, as a proposal for expanding the brand.
03
Ready files
Every piece in the right format for the print shop or for digital use.
02
Identity
Palette
Primary#C8324A
Accent#F6D1CA
Support#E9E3E6
Typography · Headings and body text
Arial Rounded MT Bold
Um toque de natureza em você
Concept
- Nature
- Lightness
- Care
- Essence
03
The brand applied
Mockups and extras that show how the brand can grow — a proposal for tomorrow, not just for now.
Business card
Business card
Business card
Stationery and packaging
Stationery and packaging
Stationery and packaging
Stationery and packaging04
Delivery
We're not a print shop: we deliver final artwork in the right format to print or use digitally.
0Deliverables
0Images
0Colors
0Typefaces
Deliverables
- Logo
- Color palette
- Typography
- Graphic elements
- Business card, front and back
- Print and digital files
Results
- One foundation: every new piece starts from the same symbol, colors and leaves.
- A vision of how the brand can expand, from the sticker to the reception.
- Final artwork in the right format for the print shop or for digital use.
Keep exploring
Other projects
Next step
Need something like TK Estética?
Tell us what you have today and where you want to get to. We'll come back with a clear path, with scope, timeline and price.